Our goal was to create a bold and artistic visual identity that reflects creativity, freedom, and human connection. We developed a flexible branding system that feels expressive, modern, and culturally driven while remaining visually cohesive across different touchpoints.
Building a brand with meaning
Brand Strategy
Before moving into visuals, we defined the strategic core the values, positioning, and tone of voice.
Core values
Effortless elegance, comfort-driven design, and the emotional bond between dogs and their owners.
Brand positioning
A refined apparel brand dedicated exclusively to Italian Greyhounds, blending casual ease with understated chic.
Tone of voice
Expressive, playful, modern, and emotionally engaging.
MOODBOARD
OUR INSPIRATION
Brand Strategy
Shaping a visual language of calm precision
Designed a visual language using sharp forms and thick-to-thin transitions, reflecting the brand’s unconventional interior object collection.
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