La Sultane de Saba is a luxury French beauty and wellness brand inspired by oriental rituals.
Our task
Our goal was to create a refined and immersive visual identity that reflects the brand’s luxurious, sensual, and ritual-inspired philosophy. We developed a cohesive branding direction that elevates the premium perception of the products while maintaining warmth, elegance, and emotional connection.
Building a brand with meaning
Brand Strategy
Before moving into visuals, we defined the strategic core the values, positioning, and tone of voice.
Core values
Luxury, self-care, sensuality, ritual, elegance, and wellbeing.
Brand positioning
A premium beauty and wellness brand that transforms body care into a luxurious sensory ritual inspired by oriental traditions.
Tone of voice
Elegant, sensual, sophisticated, and emotionally immersive.
MOODBOARD
OUR INSPIRATION
Brand Strategy
Shaping a visual language of calm precision
We used warm earthy tones, luxurious textures, elegant typography, and rich visual compositions to create a refined and sensory brand atmosphere.
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