La Douce Heure

Branding

pastry

vegan pâtisserie, known for elegant desserts and exceptional craftsmanship.

Our task

Rebrand the existing pâtisserie and elevate its visual identity to match the founder’s craftsmanship, positioning the brand as a refined destination for elegant vegan desserts in Geneva.

Building a brand
with meaning

Brand Strategy

Before moving into visuals, we defined the strategic core the values, positioning, and tone of voice.  

Core values

Craftsmanship, natural ingredients, seasonality, and quiet elegance in every carefully created dessert.

Brand positioning

A refined Geneva pâtisserie offering elegant plant-based desserts crafted with precision and care.

Tone of voice

Soft, elegant, and composed, reflecting craftsmanship, refinement, and the quiet pleasure of dessert.

MOODBOARD

OUR INSPIRATION

Brand Strategy

Shaping a visual language of calm precision

Developed a refined visual identity and brand direction to elevate the pâtisserie and reflect the founder’s craftsmanship and the elegance of plant-based desserts.

COLOUR PALETTE

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customer
feedback

Charlène Founder

Collaborating with the Mielle agency was much more than just adding value to my work. Thanks to Miana's expertise and talent, this collaboration allowed for a harmonious and coherent development of La Douce'Heure. From the redesign of the logo to the creation of the labels, including the development of the graphic charter and the unification of the Instagram page, each aspect of the brand was revisited and sublimated.