La Douce Heure

their instagram

Social Media Marketing

pastry

Vegan fine patisserie in Geneva creating refined plant-based desserts and cakes

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Our task

Redefined the brand identity, built a cohesive visual system, and unified the Instagram presence into a strong, recognizable and consistent brand experience.

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Project overview

what we crafted together

Capturing the process through refined details and behind-the-scenes moments.

Showcasing complex cake designs to highlight craftsmanship and expertise.

PROJECT OVERVIEW

More content

Targeted videos promoting seasonal specials and driving customer interest.

Showcasing the person behind the brand to build trust and loyalty.

Highlighting premium ingredients and attention to detail in every dessert.

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Content creation 
is included in smm

pastry

All content you see in this
case is created, filmed, and
curated entirely by our team.

Presenting different cake designs, including playful children’s cakes.

Positioning pastry as an art form inspired by painting and visual arts.

Featuring cakes in different sizes and shapes to attract a wider audience.

Highlighting intricate decoration techniques to emphasize craftsmanship.

customer
feedback

Charlène  founder

Collaborating with the Mielle agency was much more than just adding value to my work. Thanks to Miana's expertise and talent, this collaboration allowed for a harmonious and coherent development of La Douce'Heure. From the redesign of the logo to the creation of the labels, including the development of the graphic charter and the unification of the Instagram page, each aspect of the brand was revisited and sublimated.

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