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Vesperine Cosmetics is a premium men’s grooming brand from Geneva that emphasizes quality, craftsmanship, and authenticity. On Instagram, the brand showcases behind-the-scenes production, ingredient sourcing, and skincare education, creating a refined yet approachable image.
The three-month strategy aimed to increase brand awareness, drive both online and offline sales, and strengthen community engagement.
We optimized the Instagram profile for a cohesive premium look, launched collaborations and ambassador partnerships, and used educational and user-generated content to build trust and boost conversions.
