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Sawerdo is more than just a bakery — it’s a lifestyle built around beautiful, naturally fermented bread and bold creativity. With its effortlessly cool, international vibe, Sawerdo attracts a 25–35 French-speaking audience in Geneva who value quality, taste, and originality.
We turned bread into a lifestyle brand. Our mission was to grow Sawerdo’s digital presence through authentic storytelling, creative visuals, and a tone of voice that’s as fresh as their sourdough.
We focused on boosting both online and offline sales, building a vibrant community of bread and coffee lovers, and driving pre-orders and weekday bookings. Through humor, design consistency, and strategic content planning, Sawerdo’s feed became not just a showcase of products — but a celebration of craftsmanship, community, and everyday joy.
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