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George Shop Genève is a concept store with two main directions: Home Decor (unique interior pieces and stylish details) and Cosmetics (high-quality skincare and makeup products).The brand’s mission is to make stylish and high-quality products accessible at reasonable prices.Key message: “Reasonable prices, unique items.”
The main goal of the three-month SMM strategy was to increase brand awareness, introduce the audience to both store directions, and communicate the brand’s philosophy.We developed a content approach combining storytelling, useful tips, and interactive posts to build an engaged community and attract new customers through consistent showcasing of products, new arrivals, and events.
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