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More than Coffee or Time is the first Swiss specialty coffee space inspired by watches — where Swiss precision meets cozy, home-style warmth. It’s more than a café; it’s a curated experience for locals, tourists, and watch lovers alike. Every detail — from the espresso crema to the interior rhythm — tells a story of craftsmanship and time well spent.
We set out to position More than Coffee or Time as Geneva’s new lifestyle destination — not just a place for great coffee, but a community built on culture, design, and connection.
Over the next months, our focus was to grow brand awareness locally, increase weekday footfall, and build a vibrant Instagram presence that captures the brand’s identity. Through storytelling, curated visuals, and content strategy aligned with Swiss aesthetics, we laid the groundwork for More than Coffee or Time to become a recognizable, aspirational name — where every sip feels like a moment worth keeping.
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