GeorgeShop is a concept store in the heart of Geneva, offering jewelry, accessories, cosmetics, home décor and unique gifts. The main task was to create an online platform that reflects the boutique’s atmosphere: aesthetics, individuality, and a carefully curated selection. We designed a minimalist yet warm website with a strong focus on high-quality visuals and a simple catalog structure. The interface is intuitive, allowing visitors to quickly find the right item, add it to the cart, and complete the purchase.